AI Insights · Timothy · July 2022
Top 5 Film & Television Apps on iOS in Africa: Q2 2022
Explore the performance of the top 5 film and television apps on iOS in Africa during Q2 2022, including insights on downloads, revenue, and active users.
The second quarter of 2022 saw notable performance metrics for the top 5 film and television apps on iOS in Africa. Here’s a closer look at the weekly downloads, revenue, and active users for Netflix, WATCH IT: Drama,Movies, Amazon Prime Video, Shahid - ﺷﺎﻫﺪ, and Disney+.
Netflix experienced a steady increase in weekly revenue, peaking at approximately $33.6K in the final week of April. Weekly downloads showed an upward trend mid-quarter, reaching around 42K in the week of May 2, while weekly active users saw a slight decline from 671K to 638K throughout the quarter, with a recovery to 712K by the end of June.
WATCH IT: Drama,Movies had a varied performance. Weekly revenue peaked at $59.7K in early May but saw fluctuations, ending at $37.2K in late June. Downloads started at 16.4K in late March, dropping to a low of 1.6K in mid-June. Active users followed a similar trend, starting at 32.5K and declining to 9.1K by the end of June.
Amazon Prime Video showed consistent weekly revenue, with a peak of $25.6K in late April. Downloads saw a significant increase in mid-June, reaching 6.5K. Active users remained relatively stable, averaging around 40K, with a noticeable increase to 47K in mid-June.
Shahid - ﺷﺎﻫﺪ experienced a drop in weekly revenue, starting at $32.9K in late March and ending at $15.1K in late June. Downloads were highest in early April with 78.4K, declining to 5.8K by the end of June. Active users saw a peak of 74.6K in early April but decreased to approximately 30.4K by the end of the quarter.
Disney+ had a strong performance in Q2 2022. Weekly revenue peaked at $54.3K in early June. Downloads were highest in the week of June 6, reaching 60.4K. Active users showed an upward trend, peaking at 81.4K mid-June, before settling at 65.7K by the end of the quarter.
These insights are derived from Sensor Tower's data. For more detailed analytics on app performance, visit Sensor Tower.